We Are Soft Power 

We are a project-based design start-up exploring print, fashion, products, technology, arts and media

We are guided by a contemporary post-colonial view of the world

We are designed from the outset to grow broad, building across categories and disciplines  

We are against simple surface design  

We are not afraid of showing and sharing our ideas, our workings and our process of production

We are currently relocating our studio and redesigning our website